Why SEO Agencies Need To Use Ranking APIs

When a company sets up a website they do so with hope that it will have enough traffic but having such traffic need the site to be among the best ranked in the commonly used search engines. The companies may opt to employ an expert to optimize their sites, or they may seek the services of an SEO agency to ensure their sites are ranked up in the rankings of similar sites. The agencies need to use the modern tools to fight competition from other related companies as they need to have the ability to track and also report their clients to Google ranking since the clients keywords are used to develop an optimized website.

There are different ways which one can use to determine the rank of a particular website where one can search the site manually and scroll down to find the rank of a client’s website. Using the manual search may prove to be tedious especially for poorly ranked sites hence the need to use software such as Google Rank API. When one has access to the tracking API, they can insert the ranking data using their applications and websites to come up with key performance indicators the customers need.

SEO data is vital to all online marketers especially the SEO agencies as they to assess their marketing campaigns effectiveness. Even companies that market through website also need to use SEO data to evaluate their product and website performance against those of competitors. The the website owner needs to have access to the SEO data as it informs them on the rank of their website.
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APIs provide room for one to extract data about an individual parameter where they access the API through a website or an application. When one is interested in finding out the rank of a website they only need to enter the keyword on the particular website into the API and Google ranking API will return the ranking of such a keyword. APIs are useful to search agencies as they try to find the rank of websites and work to improve the rank.
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The first type of an API that one can use to track the rank of a particular website is the Rank tracking API which provides the up-to-date ranking of a specific keyword from a given location. When one wants to know the top results for a search on any search engine for a particular site they can use the SERP APIs. Keyword data API is an easier way of getting statistics about a certain keyword. One can use competitor API to review the data about a competitor’s website such as the traffic and time spent by clients on the site. SEO APIs are useful to SEO companies in improving their productivity.

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